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ISSUE / 002

Same name, different shaft.

One in five premium stock shafts isn't the one sold on its own. Plus the Tour's return to Asheville, mapped, and a computer learning to find greens.

FROM BLAKE

Welcome back. The PGA Tour is in the North Carolina mountains this week, so we mapped the course they're playing. We also trained our own AI to spot greens from the sky, and this time I brought pictures. First, though, a question about the shaft in your driver.

THE SIGNAL

Same name, different shaft

Next time a driver tag says it comes with a Denali or a Kai'li, read the fine print. Sometimes that's the exact shaft you could buy on its own. Sometimes it's a "made for" version, built to the club company's recipe and wearing the same name.

We went through every stock shaft option on the manufacturer pages we track. All 864 of them. 194 were made-for builds, a little over one in five. The bigger story is who's doing it.

Bar chart: share of each brand's stock shaft options that are the real aftermarket shaft. PING, TaylorMade, Wilson, Cleveland, PXG, Takomo and Ben Hogan 100%, Mizuno 96%, Titleist 89%, Honma 88%, Tour Edge 54%, Srixon 52%, Callaway 45%, Cobra 18%.
PING, TaylorMade, Wilson, Cleveland, PXG, Takomo and Ben Hogan listed the real shaft every time. Cobra did 14 times out of 76.

Is made-for worse? Not necessarily. Sometimes it's the same shaft, a touch lighter or softer. But sometimes it bends differently, and the name won't tell you. Take Cobra's stiff Kai'li Blue 60: 66 grams, same as the stiff Kai'li Blue Mitsubishi sells. Cobra lists the kick point as mid. Mitsubishi lists its own as high. Same name, same weight, different shaft.

The takeaway: if the shaft is why you want the club, look for "made for" on the spec sheet, or ask your fitter what the real one costs.

These are the listings we've captured so far. Brands we're still collecting could move.

SEE THE SHAFTS SIDE BY SIDE →
THE COURSE

The Tour's first trip to Asheville since Hogan

The last time the PGA Tour stopped in Asheville, Ben Hogan won. Then he won the next year. Then the year after that, 1940 to 1942. It took more than 80 years, but the Tour is back: the Biltmore Championship starts today at The Cliffs at Walnut Cove, a Jack Nicklaus design sitting 2,274 feet up in the Blue Ridge.

Aerial map of The Cliffs at Walnut Cove with fairways, greens, bunkers and water drawn on top, hole numbers marked.
All 18 at Walnut Cove, drawn over the 2022 USDA aerial. Holes 12 and 13 have no number because the public map is missing their hole lines.

On paper it's 7,167 yards and par 71, which is short by Tour standards. The rating disagrees: 75.2, with a 148 slope from the back tees.

A lot of that lives in the par 3s. There are five, which fewer than one in five 18-hole courses can say, and the three on the back nine play 244, 205 and 196. The mountain air helps a little. At that elevation a full shot carries about 2.6% farther, so a 200-yard club flies closer to 205. The pros will take it.

EXPLORE WALNUT COVE →
THE LAB

We trained our own vision AI to spot greens from the sky

Here's a problem you'd never notice: 8,403 courses on Zomma have an aerial photo and not one green outlined on it. Every course map on the site was traced by a volunteer, one shape at a time, and there aren't enough volunteers to finish the job. So we built our own mapper.

It's a vision transformer that already knew aerial photos before we got to it. We taught it golf, using about 2,000 courses volunteers had already mapped and the same USDA aerials you see on our course pages. The next version is learning fairways, bunkers, water and tees too.

Three golf courses shown three ways: the aerial photo, the greens volunteers traced, and the greens our AI found.
Left to right: the photo, the greens volunteers traced, and the greens the model found on its own. It had never seen these courses.

Our favorite result is when the AI disagrees with the map. At one New York course the volunteer map still shows greens. The AI found almost nothing, and the photo backs it up.

A course where the map shows greens but the aerial photo and our AI show none.
Same three views. The volunteer map may simply be out of date.

Report card so far: good at greens, bad at tee boxes, which from a plane are barely a smudge. Nothing it draws goes on the site until it passes a check we grade by hand, hole by hole.

SEE A COURSE FROM THE SKY →
SHIPPING THIS WEEK

Coming next: shot-by-shot planning from anywhere on the hole.

ONE QUESTION

See you next week,
Blake